Humans will be humans. We will make mistakes, have bad days, and laugh uncontrollably. Heck there are 7.4 billion of us on this planet and each one of us is different. We all have weird worlds that make us who we are. These weird worlds, our personalities, and societal trends steer us in the decisions we make.
Dealing with customers is an art. You can’t simply master it on the first go and you won’t be a pro after 50 years of doing it. Everyone is different, everyone is unique, and you have to be able to respect that as a business.
Sure there are patterns, habits, and certain cultural things that will help you deliver your message to a good amount of people. You can use these factors to help steer your marketing campaigns in a better direction to develop a stronger following. Having someone follow you on twitter, like you on Facebook, or click on your ad on Google is great. You got exposure and people are seeing and liking your brand. But are they loyal to your brand. If a competitor changed prices or services, how long before they convert to the new brand?
It’s important to know your customers.
Why did they pick your product or service?
In what way did your marketing campaign engage them?
Do they like the environment or brand you have?
Are your employees amazing and provide phenomenal service?
These are just some of the questions you should be able to answer about your customers. It’s important to pay attention to what they say, how they are saying it, and who they are saying it to. Also, pay attention to what they don’t say. Truly understand the verbal and nonverbal queues your customers give you.
When you figure out what they get excited about. What they like to do with your products. Why they chose your product or service.
So this has a lot to do with paying attention to your customer and their behaviors.
Stayed tuned for more tomorrow about being a people person.