Having a story as a business is important. It helps mold your brand, how you market your brand, and how you relate your message to your customer. Having a story or a meaning that is rich and compelling is something that can add value to someones life. Instead of just tossing a product or service on the market, figure out what your story is and how it can relate to the customers you’re trying to gain.
Developing a story or a reason why your business is open is not hard. You just have to sit down and think about it. Why did you start the business? What problem are you solving? and who are you solving it for? Then why are you passionate about that. What about solving that problems keeps you motivated and engaged to show up everyday and build something that others will benefit from.
Start talking to your customers about why you do what you do. Let them know that it is a passion rather than a money-making scheme. Let them know that you are there helping them solve a problem they have been dealing with for sometime now. And they are will continue to be there for them through thick and thin. Actively engage your customers in an authentic way with your story. Keep them engaged with new products or services that relate to your story. Even think about revising older products or services to be more consistent with the story you are sharing with them.
You can have the greatest product or service in the world, but if you are not able to relate it back to your story. The reason you started it all. You will just fall by the waste side and eventually have to close up shop.